The next stage is keyword research for the market, for which we use Wordtracker

Once you’re on the wordtracker site, grab their Keyword Research Guide, there’s a link for it by the red “New” message in the middle of the page and take the time to read it.

Keyword research is one of the most important things to get right, if you don’t get choose the right keywords, your website project is likely to be doomed to get little to zero free traffic from the search engines.

Basically the idea is that you are looking for keywords that are searched for a lot, but have relatively few websites competing for that keyphrase. Wordtracker works this out for you using a value called “KEI”, the higher the “KEI” the better.

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