Traffic is the lifeblood of any successful online enterprise. Without visitors, whatever the product or service you may be offering on your website, you will never get any profits. Your internet business depends on Traffic. It is THAT important.

After your company’s internal organization is taken care off and besides having a good line of products or services to offer, it would be the right time to find out the basics of generating traffic and prepare a detailed plan of action because, as we all know, traffic is at the core of your online business.

If you are in an online business that is highly competitive, you should have thought about getting traffic to your websites yesterday! not today. Reconsider your opinion about not getting traffic to your websites and always take that extra step to ensure you are miles ahead of your competition.

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Many people in the internet marketing world got a rude awakening one day when the Google Slap came around, myself included!. They introduced a new parameter into their Adwords algorithum which measures the “quality” of the site that you want to buy clicks for. If the quality is considered too low they increase the cost of the clicks. In the same way Google had earlier cleaned out the doorway type pages from the organic search results, removing that source of cheap traffic as well.

Many Google Aword users were suddenly faced with a big increase in the cost of keywords when Google introducded their new quality metric. Some keywords which were previously between $0.3 to $0.5 were increased to as much as $5-10, this is what many call the Google slap.

The 3 big search engines, Google, Yahoo and MSN account for about 80-95% of the search traffic, so if you want more free organic search engine traffic focus on these. After the Google slap many marketers began to refocus their SEO efforts as they could not afford to pay the high PPC costs.

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