If you’re an architect or engineer thinking of outsourcing your CAD drawings, you would no doubt have been confronted with a question at some point in time. And that question is: How do I find a good provider of CAD services?

And probably, MOST PROBABLY, what would have come to mind is, “Go to the search engines and type in ‘CAD Services’”.

Yes, going to the search engines when you’re looking for something is a smart idea, but you’d be surprised to know that nowadays it isn’t the strategy of choice. It has a shortcoming, and that is

** Search engines rank a site based on how good the website is, not on how good the website’s company is. **

After all, for the most part, websites are like ads. Now you tell me: if an ad looks good, does it mean the company being advertised is good? Of course not.

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