Doing business online is a cut throat. To make your site a cut above the rest you need to equip yourself with the proper knowledge and tools. More and more websites are scrambling to improve their rankings on search engines and if you let your guard down, you will be run over and be left in the mud with countless other failed e-commerce sites.

SEO (Search Engine Optimization) is a widely used term today by many e-commerce sites. For the past few years and probably for the next decade or so, In order to locate sites of interest on the internet search engines will be and are being used to locate product or information they need.

Most users of search engines only look at the first ten search engine results on the first page. The barometer of success of a site is measured in terms of search engine optimization. It is when it makes it to the first page and more so to the top three, there is a higher probability of being clicked. High traffic means business for your site.

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If you are trying to build a popular or profitable site, you need to have both quality and a quantity of links for Google to notice you. If you are looking for a great way to build a popular and profitable web site, look at the above suggestions. Unfortunately Google’s ranking formula is secret, so you can never tell for sure how many links are needed and which web sites are important to Google to place you at the top of the search index

Links are just hypertext of a web site’s address that is posted on other sites. For instance, if fifty web sites all have your link on their web site, Google will take notice. And if all fifty of these web sites are important and have many links of their own, your web site will be viewed as important and ranked high. You can use this tool to seek out web sites with high importance and ask them to post a link of your web site on their site. Most web sites will be happy to exchange links as well as sell you a link on their site for a fee.

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Many people in the internet marketing world got a rude awakening one day when the Google Slap came around, myself included!. They introduced a new parameter into their Adwords algorithum which measures the “quality” of the site that you want to buy clicks for. If the quality is considered too low they increase the cost of the clicks. In the same way Google had earlier cleaned out the doorway type pages from the organic search results, removing that source of cheap traffic as well.

Many Google Aword users were suddenly faced with a big increase in the cost of keywords when Google introducded their new quality metric. Some keywords which were previously between $0.3 to $0.5 were increased to as much as $5-10, this is what many call the Google slap.

The 3 big search engines, Google, Yahoo and MSN account for about 80-95% of the search traffic, so if you want more free organic search engine traffic focus on these. After the Google slap many marketers began to refocus their SEO efforts as they could not afford to pay the high PPC costs.

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“Article marketing no longer works” is what some say. Of course, if you write garbage and expect people to eat it, this could be true. But it works if you do it right and can be about the most powerful marketing tools you have. Below are three mistakes in article marketing that are commonly made.

1. Not keeping the reason you write articles straight with the reason you use the articles you write to promote your business.

While a number of reasons exist for the promotion of your business using articles, there is just one reason to write those articles.

First lets talk about reasons for promoting your business with articles. Articles drive traffic to your website. They also position you as an expert in whatever field you are writing about. Now those are great and all but it should not be your focus for writing an article. Then why write articles?

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We all know that the Blog and Ping trick for getting sites indexed and getting shed loads of traffic is now pretty much dead, right..?

Not exactly, there’s a new kid on the block and it’s called “Tag and Ping”.

This new SEO Technique is quick and easy and can get you a whole bunch of PR5+ authority sites linking back to your site real quick, not only helping to get your new sites indexed, but also helping the ranks of any site you use this brand new seo trick with..

Find out more here – Tag and Ping

I’ve only just grabbed my copy of this and had only managed to read a few pages before I was back at my PC putting some of the techniques in to action, it’s just soo easy…

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