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Domain Investing - Investments That Pay Dividends (Part 2)
Posted by Smash Masterson at Aug 2nd, 2008 in Domain Registration and Hosting
Obviously, you know what they are looking for based on the keyword they are typing: Cell Phones and cell phone information. And listen up bucko, those visitors will type in CellPhones.com day in and day out, whether you advertise the site or not, just so long as you pay the $10/year registration fee.
Quality has not effect on your site’s traffic. Banners and pop ups have no negative effect on traffic. A high price range product will not deter traffic. The quality of the site content won’t even stop traffic coming. The reason is that the actual domain name is that powerful that it alone will send your site traffic. I would highly recommend that you would do the opposite though to get better conversions.
Type-in traffic which is when people type the URL into the search box is actually responsible for about half of internet traffic and is commonly known as direct navigation. If we just expand this a little bit though to see real results, about 30% of the total are just for Yahoo, MSN and Google. It really is incredible and I found out about all of these facts and other online user habits in a seminar last month and these user tips really will help you make lots of money.
1) 31% of all searches are done in the address bar. 2) 28% of all address lookups are done in the search bar. The fact is, we Domainers make our bread and butter because nobody ever really learned how to use the Internet, it’s all been through trial and error. That probably explained why “yahoo.com” was our number one searched term;)
The visitor value of a site like cellphones.com would reach around 125,000 direct visits per month so what would they have to do with such domain name power to reach 6 figure net monthly profits? Well they would only need to put in place a well run affiliate program on one side and then pay about a dollar for “cell phones” as a keyword. That it not a lot of effort to turn a domain name into a million bucks a month.
And if you own a store that actually sells cell phones? Well lordy lord, you just hit the holy grail because CellPhones.com may be able to generate $2 - $3 million dollars per year in increased sales, especially because of the massive credibility the domain gives you. All of which make CellPhones.com a seven figure domain. The bottom line is that domains are more than simply a place to stick your site or a name you can resell for a profit. Investment-grade keyword domains are the very basis for an e commerce powerhouse that can pay you dividends and provide income until you sell the site.
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