The next stage is keyword research for the market, for which we use Wordtracker

Once you’re on the wordtracker site, grab their Keyword Research Guide, there’s a link for it by the red “New” message in the middle of the page and take the time to read it.

Keyword research is one of the most important things to get right, if you don’t get choose the right keywords, your website project is likely to be doomed to get little to zero free traffic from the search engines.

Basically the idea is that you are looking for keywords that are searched for a lot, but have relatively few websites competing for that keyphrase. Wordtracker works this out for you using a value called “KEI”, the higher the “KEI” the better.

To do your own Keyword research with Wordtracker there is a free trial offer, which basically lasts a day. The offer is limited to your email address, so you can use it more than once if you have more than one email address. You will probably end up paying for the full version of Wordtracker at some point, but for the moment the trial version will give you what you need.

However I would recommend doing the keyword research for all the different prospcetive projects you looked at, so you can see the differences for different products/markets, get more practice and get the most out of the trial offer.

Once you’ve read their free Guide, go back to wordtracker and choose the trial option on the menu bar at the top. Put in your name and email address then you come to another screen where you can enter the primary keyword you are interested in.

The list that is produced is limited to the first 15 keywords/phrases that include your primary keyword. Choose the one that seems best matched to your product and click on it. This will then show the top fifteen variations of the search term in the right hands side screen. Click on all of the ones that you think fit your product, then pick another phrase from the left hand side and repeat, until you have 30 phrases in your “Basket”, the figure is shown in red at the bottom of the screen.

Then click the arrow to go on to “stage three”. Then click Comptetition to get the results of the competition analysis.

The downside here is that the results are based on MSN, in the full version you can choose which search engine you want the analysis for, but MSN will do to get you started.

the other downside to the trial version is that you are limited to only 30 keywords, so you may to copy and paste your results in to a spreadsheet and repeat the process with different combinations of keyphrases.

You need to find three or four strong keywords at least for your site, I would be looking for keywords that have a KEI of 25+ with a count of at least 250+

Once you’ve got these we can then look at finding a suitable domain name for your first site..

Give me a shout if any of this doesn’t make sense.

Tags: 2. Keyword Research

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